Archive for the ‘Newsletter tips’ category

Writing a company profile

May 20th, 2011

The interesting thing about profiles, in the context of newsletters, is that they should be reflected everywhere in your newsletter. In some ways this is called ‘branding.” See my article, “Tips For Writing a Company Profile” for in depth advice about profiles. But, here, I’m interested in the way what’s in your profile shapes what’s in your newsletter.

For example, if you are a 3-generation family business, and the fact that you are family is important to what you do, and why your customers like you, do you include some information in your newsletter about your family, even just a photo?

If the creativity of your young staff is an essential in your success–and part of your appeal–how do you make it clear to your readers that you are youthful and ahead of the game? With your font choices? Layout?

If you have a story to tell, make sure you get the news out in your newsletter, and not only in words!

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