Communicating “population health management” in your newsletter

March 22nd, 2012 by worddrive Leave a reply »

In my last entry I suggested the use of striking examples to help explain a new, health care idea. Since then I’ve learned more about the concept of “population health management” thanks to a white paper by Aegis Health Group, and I’m even more convinced about the value of examples.

PHM, as it’s referred to, is a rapidly emerging approach to health care reform. So it’s critical for hospitals, especially, to manage related communications. And since the concept is going to be new to most people, this is where examples can play a key role.

So, for example (!), let’s assume that your hospital is reaching out to community groups–churches, a YMCA, a senior center–to arrange for preventive care–the kind of care that happens even before you visit your doctor. An excellent example, in your communications, might be someone named Patricia, age 66, who, with the help of the hospital’s PHM group, has joined a fitness club of like-minded women her age and feels better than she has in years.

In other words, stay away from the sociological-fiduciary-managerial language, and speak in words that make sense to your community.

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