Obtain meaningful quotes for articles

May 21st, 2012 by worddrive Leave a reply »

I’ve written about this before, and write about it again because it’s so important: to get your source talking in ways that will interest your reader, you need to know how to warm them up–unless they are ready to roll at the start.

One thing to do is think in advance about your source–if they are leaders in the field, they’ll likely be eager to share their views and educate you. If they are experienced but not used to talking about it, they’ll need some sign of your interest. Good questions are always helpful. A good question is one that shows you’ve been thinking carefully about the subject: ask about a current controversy, or about some contradictory issue, but not in a challenging way. Use a “could you help me out here” tone of voice.

And, share your fascination with the subject. The more you want to learn, the more likely you are to engage your source. Good luck!

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